To add or modify users access, you need to have the "Manage Users" permission at the account, property, or view levels. You can add or change users at each level you have permission for.
Only those who have access to manage users have the option “User Management” in the admin panel.
If you have access to edit users at the account level - you can grant access to the account, property, and view levels. If you have access to management at the view level, then you can give access only at this level.
For example, if you grant access to a user at the account level, this user will have access to all or any properties and views within the account with a similar set of permissions. If you add a user at the view level, then the user has access solely to the current view with the permissions granted. You'll be able to modify the level of access and permissions for the user at any time.
We will show you how to give access to the account level.
Log into your Google Analytics Account here: https://analytics.google.com/analytics/web/
