How to Give Access to Google Analytics, Google Webmaster Tools, and Adwords in the NEW 2018 Interface

by Olga Zheliabina
10th May, 2018

Google Analytics, Search Console (Google Webmaster Tools), and Adwords are the key Google tools that you need to have in order to work with an online marketer or an online marketing agency. This guide explains how to grant your agency or SEO freelancer access to these tools.

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How To Give Other People Access to Google Analytics

To add or modify users access, you need to have the "Manage Users" permission at the account, property, or view levels. You can add or change users at each level you have permission for.

How To Check if You Are Able to Give Another Person Access to GA

Only those who have access to manage users have the option “User Management” in the admin panel.

Check if you can give another person access to GA. User Management option on the Google Analytics account, property, and view level.


If you have access to edit users at the account level - you can grant access to the account, property, and view levels. If you have access to management at the view level, then you can give access only at this level.

For example, if you grant access to a user at the account level, this user will have access to all or any properties and views within the account with a similar set of permissions. If you add a user at the view level, then the user has access solely to the current view with the permissions granted. You'll be able to modify the level of access and permissions for the user at any time.

4 Easy Steps to Grant Someone Access to Google Analytics

We will show you how to give access to the account level.

Check out our 20-second video:

Or follow the screenshot instruction:

Log into your Google Analytics Account here: https://analytics.google.com/analytics/web/

1. Find Admin section (gear icon) at the bottom left corner.

Grant someone access to Google Analytics. 1st step - Find Admin section (gear icon) at the bottom left corner.


2. In "ACCOUNT" section select "User Management".

How to give access to Google Analytics. 2nd step - select User Management option.


3. Add emails provided.

How to give other people access to Google Analytics. 3d step - add emails provided.

NOTE: You can only add users whose email addresses are registered in Google Accounts

4. Setting Permissions:

  • "Read & Analyze" permission will be enough for an initial review.
  • "Edit" permission will be needed for setting conversion tracking and other adjustments.
There are four levels of user permissions inside of Google Analytics when you share access: edit, collaborate, read and analyze, manage users.


Make sure to manually email your partner and let them know that they were added to the account. Sometimes Gmail moves the 'granted access notification emails' into the Spam folder.

That’s all!

More About Google Analytics Accounts Permissions:

1) Edit Permission

Can execute administrative and report-related tasks (e.g., add, edit, and delete accounts, properties, views, filters, goals, etc., but not manage users), and see reports.

Edit permission is required at the account level to create filters. Edit permission is necessary at the view level to use filters.

Includes Collaborate.

2) Collaborate

Can create, edit, delete, and share personal assets. Can collaborate on shared assets. Includes Read & Analyze.

Shared assets involve:

  • Attribution models
  • Channel Groupings
  • Segments
  • Conversion Segments
  • Unsampled Reports
  • Custom reports
  • Dashboards

3) Read and Analyze

Can see report and configuration information; can operate data in the reports (e.g., filter a table, add a secondary dimension, create a segment); can create personal assets, share them, and see shared assets. Cannot cooperate with shared assets.

4) Manage Users

Add/Delete/Change Users Permissions

Does not include Edit or Collaborate.

How to Give Access to Google Webmaster Tools

Log into your Google Search Console Account here: https://www.google.com/webmasters/tools/home

1. Find your website and click "Manage property" (right side of the screen)

How to give access to Google Webmaster Tools. 1st step - click Manage property.


2. Select "Add or remove users" -> "Add new user"

How to grant access to Google Search Console. 2nd step - click Add new user.


3. Add emails below and select "Full" permission.

How to share access to Search Console. 3d step - add emails and choose type or permission.

More About Google Search Console Accounts Permissions:

Types of permissions in Google Search Console which you can find when you share access to a new user.

Types of Owner Accesses:

Owner: Owners have full management control over properties in Webmaster Tools. They can add and delete users, configure settings, view all data and utilize all tools. Exist two types of owners, nevertheless, the distinction is not visible on the Webmaster Tools website. A property must have at least one verified owner, otherwise, no users will have access to the property.

Verified owner: Performed some action to verify ownership of the property, or Google could deduce ownership; for example, the Blogger account and Search Console account are the same Google account. All owners added by a verified owner using Search Console will be delegated owners.

Delegated owner: Has never verified ownership of a property. Can add other delegated owners.

Types of User Accesses:

User: Users can view all data and take some actions, but cannot add other users. A user must be added by an owner.

There are two types of users:

Full: Users are allowed to view most data and can take some actions.

Restricted: Users are only allowed to view most data.

Access to Search Console Data through Google Analytics:

Associate: A Google property (such as a Google+ or AdWords account) or a mobile app can be associated with a website through Search Console. If someone requests association with your website through Search Console, it will grant them capabilities that are specific to the type of thing that they are associating with you. For example, associating a mobile app with a website tells Google Search to show search result links that point to the app rather than the website when appropriate.

How to Connect Google Analytics and Google Search Console/Google Webmaster Tools

To integrate Google Search Console data into Google Analytics, you need to complete 5 quick steps:

NOTE: You must have full permission (or be an owner of any type) in Google Webmaster Tools and edit permission in Google Analytics.

Log into your Google Analytics Account here: https://analytics.google.com/analytics/web/

1. Find Admin section (gear icon) at the bottom left corner.

How to connect Google Analytics and Google Search Console/Google Webmaster Tools. 1st step - go to admin panel in Google Analytics.


2. In "Property" section select "Property Settings".

How to connect Google Analytics and Google Search Console. 2nd step - go to property settings in Google Analytics.


3. Next - click on 'Adjust Search Console' button.

How to connect Google Analytics and Google Search Console. 3d step - click on Adjust Search Console in Google Analytics.


4. Click add.

How to connect Google Analytics and Google Webmaster Tools. 4th step - add search console site in Google Analytics.


5. Choose the appropriate account in Search Console and save. Be very careful at this step.

How to connect Google Analytics and Google Webmaster Tools. Last step in Google Analytics.

NOTE: Any existing Search Console association for this web property will be removed.

That's all! Now you know how to link Google Analytics to Google Search Console!

How to Give Access to Google Adwords PPC

NOTE: To access your account, the person you invite must have a Google Account or create one.

FIRST OPTION:

Check out our GIF instruction: 

How to Give Access to Google Adwords PPC


Or follow the written instruction:

Log into your Google Adwords Account here: https://adwords.google.com/home/

1. Find your customer ID

  • Located at the top right corner of the current/old interface
  • Located at the top left corner of the new Google Adwords interface
  • It may look like: "Customer ID: 123-123-1234"

In the new beta Adwords it’s located at the top left corner:

How to give access to Google Adwords. 1st step - Find your customer ID.


2. Send your ID to an agency/online marketer. They will send you an access request.

3. After the request is sent you need to go to

  • Settings (gear icon, top right corner) -> Account Settings -> Account Access ->  Manager's section -> Accept request
NOTE: This way agency/online-marketer will add your account to their manager account. They will get full access (administrative) to your account, including payment information. They will not be able to change the access level of the account owner or change the login data to your account or delete your account. They will be able to manage your account only. You can remove manager’s  access to your account at any moment.

SECOND OPTION:

Log into your Google Adwords Account here: https://adwords.google.com/home/

1. Go to Settings (gear icon, top right corner) -> Account Settings -> Account Access -> Users section

How to grant access to Google Adwords. 1st step - Go to Settings.


2. In the Users tab click ‘+ Add’.

How to share access to Google Adwords. 2nd step - In the Users tab click Add.


3. Enter the email address of the person you want to share your account with.

4. Enter a name for your new user. AdWords keeps track of who makes changes to an AdWords account and will use this name to identify who made which changes.

5. From the access level drop-down menu, choose the access level you want to share with this person. Types of access levels to Google Adwords account:

Types of access levels to Google Adwords account for new users.


6. Click ‘send invitation’.

7. After the person accepts your email invitation by clicking the link in the email, you'll receive a notification in your account.

NOTE: If you need to resend your invitation, click ‘Resend invitation’.

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