The top 25 web sites at ISPO reviewed

by Florian Auckenthaler
04th Feb, 2017

We analyzed over 2100 ISPO exhibitor websites and selected 25 for an in depth review. Take a look below to see how well these 25 site perform when it comes to web design, website localization and search engine optimization.

All 25 sites rank high in our overall scoring table and all have a design score between 8 and 10. We selected websites from different countries and they all include website localization. The table below includes our key metrics, the design score as well as the overall rank as compared with the other 2100 exhibitors. 

The 'design score' is a range from 1 to 10, 10 beng the best.
All other metrics have scores between 0 and 100, 100 being the best.

Top 25 Sites - Metrics

Company
Off Page SEO
On Page SEO
Mobile Readiness
Design Score
Load Speed
Site Security
Social Strength
Overall Rank
Didriksons
67
49
74
8
68
0
20
65
Faction Skis
68
56
76
8
62
0
15
67
Falke
24
41
59
9
18
0
42
46
Fischer Sports
42
39
70
8
52
100
10
62
J. Lindeberg
73
32
82
8
85
0
18
67
Leader Fashion
10
40
48
8
0
0
10
34
Maloja
61
39
65
9
28
0
26
55
Mammut
10
54
65
9
44
100
10
58
Ride Snowboards
67
51
76
10
40
0
32
65
Salewa
47
50
65
8
35
0
35
55
Uvex
45
41
72
9
43
0
19
55
Tendon 
49
33
78
8
73
0
10
58
Outdoor Research
48
50
57
7
65
100
5
64
Protest
57
46
67
8
52
100
32
68
Smith Optics
34
56
66
8
54
0
18
56
66 North
56
40
81
8
81
100
34
74
A'imn
37
27
63
8
23
0
32
45
Arcteryx
63
47
64
8
35
0
43
85
Armada Skis
43
51
67
9
59
0
32
60
Blue Ant
51
29
74
9
46
0
27
55
Canada Goose
60
49
73
8
59
0
22
63
Swix
56
43
81
9
67
0
34
65
Tecnica
28
18
78
8
70
0
10
49
Ledlenser
63
61
68
10
50
100
30
76

Site Design

Scroll through the slider below to see a screenshot of the top 25 home pages:

  • 66north.com
    66 North
  • aimn.com/global
    Aim'n
  • arcteryx.com
    Arc'teryx
  • armadaskis.com
    Armada
  • myblueant.com
    Blue Ant
  • didriksons.com
    Didriksons
  • factionskis.com
    Faction
  • falke.com
    Falke
  • fischersports.com
    Fischer
  • canadagoose.com
    Canada Goose
  • jlindeberg.com
    J. Lindeberg
  • leaderfashion.com
    Leader Fashion
  • ledlenser.com/de
    Ledlenser
  • maloja.de
    Maloja
  • mammut.ch
    Mammut
  • outdoorresearch.com
    Outdoor Research
  • protest.eu
    Protest
  • ridesnowboards.com
    Ride
  • salewa.com
    Salewa


Web Site Localization

Click on the Links below for a detailed review about the brands country selection and language switching. 

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