How to increase your SEO Rankings in the Supply Chain Industry

by Florian Auckenthaler
07th Apr, 2017

Every website on the web has its own footprint. This footprint is citations, mentions, backlinks, etc. Internet marketing professionals call it “backlink profile”. Knowing and increasing your backlinks is the essential part that will increase your website's rankings. This articles shows you where to get the most valuable links

Here is a list of the highest ranking websites from the Promat Show and from the Supply Chain industry. These are the websites with the most traffic, the strongest Domain Authority, and the most relevant backlinks. All this means that these sites rank really well in search engines for their industry key terms. In short, this is what you want to duplicate for your website. We show you exactly how these companies are doing this by deconstructing the top sources the use to get backlinks. The backlinks for our to p70 come from a mix of companies and industries such as logistics industry sources, government sites, university website, as well as other powerful websites.  

Strategy #1: Find a way to get a link from these top 70 websites to improve your rankings. 

Logistics / transportation:

  • fedex.com 
  • tnt.com 
  • ups.com 
  • cma-cgm.com 
  • atl.com 
  • maerskline.com 
  • csx.com 
  • panalpina.com 
  • ryder.com 
  • hellmann.net 
  • chrobinson.com 
  • matson.com 
  • arcb.com 
  • damco.com 
  • bvl.de 
  • hamburgsud.com 
  • inboundlogistics.com 
  • jbhunt.com 
  • xpo.com 
  • amerijet.com 
  • logwin-logistics.com 
  • bdpinternational.com 
  • schneider.com 
  • aapa-ports.org 
  • blg-logistics.com 
  • highjump.com 
  • alianca.com.br 
  • forwardair.com 
  • penskelogistics.com 
  • tollgroup.com 
  • landstar.com 
  • estes-express.com 
  • lagermax.com 
  • quehenberger.com 
  • ups-scs.com 
  • amberroad.com 
  • envirotainer.com 
  • kline.com 
  • nedcon.com 
  • nfiindustries.com 
  • trin.net 
  • hubgroup.com 
  • mainfreight.com 
  • miebach.com 
  • troax.com 
  • vtg.com 
  • geodis.com 
  • ecuworldwide.com 
  • shipco.com 
  • smartbol.com 
  • truckstop.com 
  • usxpress.com

Industrial goods and services:

  • skf.com 
  • grainger.com 
  • datalogic.com 
  • cognex.com 
  • kaercher.com 
  • mcmaster.com 
  • sealedair.com 
  • trelleborg.com 
  • chep.com 
  • voestalpine.com 
  • westinghousenuclear.com 
  • ingersollrandproducts.com 
  • jacobs.com 
  • mhi.org 
  • swisslog.com 
  • habasit.com 
  • burnsmcd.com 
  • crown.com 
  • ritehite.com 
  • toyotaforklift.com

Here is a graphic that shows you where the backlinks for these websites are coming from:

How the top 70 companies achieve their high search engine status, and how you can too:

When analyzing our top 70 from Promat and the Supply Chain industry, we came across the websites below which provide references (or backlinks) to our top 70 list. We call this list below the 'referring' Sites. These references are what makes our top 70 so powerful. 

This is important for you, as it shows you how these references are made, and it also gives you an additional list of companies you can use to gain backlinks. Mimic what the top 70 are doing and try to gain links from the websites below. 

We looked at 4 key pieces for the referring websites below. Lets use example of joc.com to explain:

1] Number of Matches: The number of websites from our top 70 which joc.com is linking to. (33 matches would mean that joc.com links to 33 websites from our top 70 websites. It's not the 'actual' number of links, that can be much higher and you can find examples in #4)

2] Domain Authority of the site. This indicates how 'strong' a given domain is, how many backlinks it has and how valuable this would be for your website. The higher the Domain Authority the better. Domain Authority 58 shows how strong joc.com is. 

3] Samples Links. Here we are showing a few of the link references to the top 70 websites. This shows a few actual examples of references that joc.com makes to our top 70 sites. You can repeat this same method for your own website.

4] Description about the website. This explains what joc.com is about and why a link from them might be important.

Strategy #2: Find a way to get a link from these websites below:

Joc.com (33 matches in top companies footprints) 

Domain authority: 58 

Link examples: 

joc.com is a must read container shipping, trade news and analysis magazine. It is the biggest and one of the most influential resources for logistics pros and their clients. To become a part of this online magazine you can send them your company's press release, where you will have the link to your website. As they write about the news, send them a news tip and, if they get interested, they will write about you and your company. Once they write about the company, its name appears in the long list of "companies in the news" and stay there.

Inboundlogistics.com (31 matches) 

Domain authority: 48 

Link examples: 

inboundlogistics.com is one of the biggest online resources for logistics professionals. It offers news, tools, supply chain articles, and many other resources. The website has a directory of all logistic companies where you can be listed for 500$ a year. As well there is "company profiles" column, where you can download a huge guide with a lot of profiles. You can give them a hint about a company you think they should mention in the guide if, of course, they didn't do it already.

Nxtbook.com (24 matches) 

Domain authority: 56 

Link examples: 

If your company still has a lot of printed stuff - it’s right the time to make it digital! nxtbook.com is a very popular publishing platform among logisticians. On this platform you can host your digital editions such as magazines, catalogs, collaterals, textbooks, manuals, etc. nxtbookmedia.com offers you to transform your print editions in a digital version. After you digitize it, you can distribute it all over the internet and even analyze your content's performance.

Bloomberg.com (23 matches) 

Domain authority: 87 

Link examples: 

bloomberg.com is a business magazine that follows all the stock changes and rates and provides its readers with current stock values and positions. Also, Bloomberg provides readers with news, so if you have something interesting to tell them, send a hint to the editorial team. In the category market, you can look through companies' profiles and its stocks situation. If you want to be there too - grow and grow fast and they will add you. But if you don't see it happening that soon, contact the Bloomberg and negotiate about having your company listed.

Ttnews.com (22 matches) 

Domain authority: 48 

Link examples: 

ttnews.com is an influential international Trucking and Freight Transportation and logistics news newspaper. It provides readers with up to date news, analysis and resources in the logistics industry. To make your great company even more visible among others get a link here! They offer a wide variety of opportunities to engage with the newspaper. You can become its sponsor, offer them content, both to the editors and sponsored, send them press releases and just become a better company to get to the top 50 and top 100 on their website.

Wikipedia.org (19 matches) 

Domain authority: 97 

Link examples: 

wikipedia.org is the biggest free online encyclopedia. Be a part of it! Contribute and edit! Not everyone does it, but you definitely should! Create your company's profile with all kinds of details: history, business goals, staff members, views, etc. Or edit already existing articles. If you find that some article has an outdated info or just isn't complete, edit it and make it full and informative. Hence make your company even more influential.

Swkong.com (15 matches) 

Domain authority: 41 

Link examples: 

When pursuing the dream of your company's quick growth don’t forget about directories. swkong.com is one of the biggest directories on the web which offers your business a FREE opportunity to be listed.

Rfidjournal.com (15 matches) 

Domain authority: 47 

Link examples: 

rfidjournal.com is a highly ranked, relied upon, and respectful professional journal, which provides experts with valuable information in different fields, including logistics. If you want to grow your business faster, it is important to be mentioned on their website. You can send news tips, events, guides, insights and other written pieces to the editorial staff and if anything of your well-researched info will interest them, they will write about you. If you are not that interesting, you can always consider paid advertising.

At-la.com (14 matches) 

Domain authority: 35 

Link examples: 

at-la.com is one more awesome directory you shouldn't forget about, especially if you work with or in the USA. Specifically Greater Los Angeles, Orange County, and the Inland Empire.

Industryweek.com (14 matches) 

Domain authority: 49 

Link examples: 

Are you a specialist in your industry? Are you mentioned in the IndustryWeek magazine? - No, then it is time to do it. industryweek.com is leading source of business industry news. Have something interesting or important to tell - send a news tip or a story idea to them. Let them know smth they don't have any idea about yet!

Homestead.com (14 matches) 

Domain authority: 66 

Link examples: 

Super, highly ranked and just cool business directory in the USA, where your company's profile HAS to be. Get listed now!

Youtube.com (13 matches) 

Domain authority: 98 

Link examples: 

Do you still need explanations? Everyone knows what YouTube is! And if you don't have your own channel yet - your business just sucks! Well, I am joking! Oh no, wait, I am not.

Wsj.com (13 matches) 

Domain authority: 86 

Link examples: 

Want to be featured in the Wall Street Journal - get big enough. Those big companies have got all kind of information possible in their profiles on wsj.com, including such details as stocks, ownership, insider trading, etc. One day you will too. Of course, if you are eager to get a link there, you can contact their advertising department for more details.

Jctrans.com (13 matches) 

Domain authority: 48 

Link examples: 

Are you working with China and Chinese market? Then it is a perfect place to put your company name on. Jctrans.com (English version jctrans.net) is the largest logistics industry platform. It is accumulating resource of global logistics providers, trading companies, and others related to the industry. Become its member and enjoy all the features the membership for 2500$ can offer you!

Careerbuilder.com (13 matches) 

Domain authority: 60 

Link examples: 

Your business is in need of employees - post a job at the biggest, top-ranked job search engine and get employees-of-the-year only together with a great backlink! Additionally, you can check your profiles at other job portals.

Apple.com (13 matches) 

Domain authority: 95 

Link examples: 

If you already have a great app that helps whether your workers or your customers use your services - share it on apple.com. Don't have one yet, then think of creating something really useful and share it later.

apparelsearch.com (13 matches) 

Domain authority: 50 

Link examples: 

One more great directory specializing in the apparel industry and everything that can be related. I am sure you already work or probably going to work with this industry businesses, so don't wait and submit your website to the directory right now!

Ycharts.com (12 matches) 

Domain authority: 54 

Link examples: 

For sure you have lots of financial information and, of course, you want to be able to easily understand it and share some part of it with others. ycharts.com is the biggest and the best financial data research platform, which can help your business greatly. Start using it now and make your life easier earning a backlink to your website as a bonus.

Uwsuper.edu (12 matches) 

Domain authority: 40 

Link examples: 

You may not know, but Google loves links from the educational websites and, if you can get one it will help you greatly. And the University of Wisconsin is a great example. If you can interact, communicate, offer grants, and other to get a link - do it now!

Tdameritrade.com (12 matches) 

Domain authority: 48 

Link examples: 

It is a one more great, stocks related, highly ranked website. tdameritrade.com offers a backlink to your website and a lot of awesome features, which include online stock trading, investment, and brokerage. Get an account!

Saintleo.edu (12 matches) 

Domain authority: 41 

Link examples: 

Do you remember me telling you about the educational backlinks? Here is one more amazing opportunity for you. Offer your website as a valuable source of information for their logistic students or ask them about partnership and be a community member. Just do something to get a link there and quickly!

Greenbiz.com (12 matches) 

Domain authority: 57 

Link examples: 

Are you pro-green? Or maybe you just want to seem green? This highly ranked resource for pro-greens would be a great place to have a backlink. If you have smth to offer them, do it immediately! Send a news tip, press release, etc. Just contact them and get more information!

Fobshanghai.com (12 matches) 

Domain authority: 41 

Link examples: 

Highly ranked Chinese foreign trade forum is a perfect place for your link. We don't really understand Chinese, but we are sure logistics pros talk about important stuff on this forum. So get your Chinese speaking peeps and register!

Scottrade.com (11 matches) 

Domain authority: 47 

Link examples: 

Are you big enough to start selling your stocks, do you want people to invest in you or you want to invest in someone, this great privately-held financial services firm will be perfect for you. And the link to your company on their website will help your rankings in Google.

Panynj.gov (10 matches) 

Domain authority: 47 

Link examples: 

Do you know what kind of backlinks Google loves even more than educational ones - governmental! So don't be shy and if you work in these ports, make sure they mention you and your company on their website. You’re awesome and they must know about you!

Msu.edu (10 matches) 

Domain authority: 54 

Link examples: 

Another awesome opportunity to be mentioned on the educational website. This university has a business research center where they offer global insights on different corporations, companies, states, etc. Contact them and offer your candidature!

Hamburg.de (10 matches) 

Domain authority: 41 

Link examples: 

Do your work with ports? If so, a link on the german governmental website will look just awesome. Contact them as soon as possible and get to know about the membership opportunities.

Globalspec.com (13 matches) 

Domain authority: 48 

Link examples: 

Huge, highly ranked industrial supplier catalogs which must have a link to your website. Submit your company info immediately and enjoy this platform! Read news, sell products, organize or visit events and much more.

Easyfairs.com (12 matches) 

Domain authority: 49 

Link examples: 

easyfairs.com is a source for those who doesn't miss a thing when it's about fairs, shows, and events of all kind. Participate in the event for a few days and have a link on their website forever!

Eng-tips.com (12 matches) 

Domain authority: 42 

Link examples: 

Do you love talking about engineering stuff? Do you, actually talk a lot and people around you sometimes tell you to shut up? Then this engineering forum is what you need! And as a bonus, you can have your link here.

Naylornetwork.com (9 matches) 

Domain authority: 48 

Link examples: 

Do you want success? Do you want to have a stronger, more successful and respectful association? - naylornetwork.com will help you build one. You also get a backlink to your website what will make you better in the eye of Google.

Macraesbluebook.com (9 matches) 

Domain authority: 48 

Link examples: 

MacRAE'S BLUE BOOK is a key sourcing tool for North American industrial products and services. Yes, it is! All industrial professionals have already listed their businesses here and you should too! List your company on this great and powerful directory and enjoy the benefits.

Promatshow.com (9 matches) 

Domain authority: 43 

Link examples: 

How cool and easy can it be? You participate in the Promat Show, you register on their website, and you get an awesome backlink. Don't you? - Sad. It's your bad. But we are here to save your ass! Rapidly go back to their website and get your link!

Wlw.de (8 matches) 

Domain authority: 42 

Link examples: 

Do you want your products and business become more visible? Don’t go by wlw.de. It is a leading b2b marketplace which offers you an amazing opportunity to create a profile on their website and grow your business faster.

Yourfirm.de (8 matches) 

Domain authority: 51 

Link examples: 

Do you need not only a great backlink to your website but qualified specialists from Germany as well? Then go to the yourfirm.de and post a job offer or maybe even few.

Machinedesign.com (8 matches) 

Domain authority: 44 

Link examples: 

This website is the one you must have your link on. MachineDesign.com is a premier online resource for the multi-disciplined design engineers and it offers a great deal of useful content. Participate! Send them news tips, article ideas, some stuff you think they have to write about, or maybe you write it for them. In case none of this works - pay for the ad. Just get the link!

Multibriefs.com (7 matches) 

Domain authority: 41 

Link examples: 

multibriefs.com is the leading source for targeted, industry-specific news briefs and the source which has to link to you! Contact the team and get to know about exclusive content opportunities and partnership. And then watch the link bringing traffic to you.

Gatech.edu (7 matches) 

Domain authority: 50 

Link examples: 

Do you have something to offer to Georgia Tech Institute? - Don't hesitate and do it as soon as possible, as you remember Google is fond of educational links which add value to your expertise.  

Thomasnet.com (7 matches) 

Domain authority: 45 

Link examples: 

Highly ranked by Google industry’s leading supplier discovery platform thomasnet.com offers you to establish your presence on their website for free. Don’t be flippant and get a backlink! Don’t forget that promotion is a valuable part of the business growth. 

Google.com (7 matches) 

Domain authority: 99 

Link examples: 

Doing all this for Google to recognize you? So just give Google a hint and create an account on Google+. Tell me - what can be easier than this?

Cemat.de (6 matches) 

Domain authority: 37 

Link examples: 

Already participating in the Promat Show? Check this one too! I am sure this will interest you. CeMat is a world leading trade fair for intralogistics and supply chain management. You are welcome!

Yellowpages.com.sg (6 matches) 

Domain authority: 51 

Link examples: 

If you don't know what is yellowpages.com yet, then let me tell you about it. It is a new way for people and businesses to connect and get things done, it is a platform that offers you news and valuable resources and what is more important - FREE and super valued directory. List your company and Get The Exposure You Deserve.

Spectrum.ieee.org (6 matches) 

Domain authority: 62 

Link examples: 

spectrum.ieee.org is a very respectful magazine powered by The Institute of Electrical and Electronics Engineers. And if it writes about you - means you are super cool! So don't hesitate and contact them to see if you have anything to offer them. Reminder: Google <3 .org links.

Hannovermesse.de (6 matches) 

Domain authority: 47 

Link examples: 

Do you love participating in industrial fairs? Here is one more must-visit-world's-biggest-industrial-fair for you! Check up the information and plan a visit to HANNOVER MESSE fair.

Recyclingtoday.com (6 matches) 

Domain authority: 45 

Link examples: 

The respectful topical magazine you should be linked too. Check up on an editorial team or media kit and happily enjoy the traffic this backlink will bring you. Google will be happy to know such experts are linking to you.

Strategy #3: Make sure your website also has strong on page SEO metrics. This means design, usability, load speed, interтal linking, page titles, etc.

Conclusion

Link building is the most important thing you can do to increase your ranking. It's also the most difficult and time-consuming. This research will get you started by giving you a list of the most powerful sites, as well as a list of the referring sites they are using. Get links from both of these. As a base you need to make sure your site can be found by search engines. You do that by improving on-page SEO metrics. Things such as load speed, page titles, internal linking, error free html, correct structure of header tags, etc. Make sure your content speaks to your audience and include easy navigation and a mobile friendly experience. Make it easy for the prospective customer to contact you. Do all that, and you have the base for a successful online strategy. 

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