SEO Audit & Competitor Research for

Elan

Research Highlights

53 ski companies reviewed against Elan

Your Websites ranked 6 out of 53 competitors

Your overall score of 63 (out of 72) is above average

The industry leaders for SEO is Atomic Skis (www.atomic.com)

The worst company for SEO is Skitrab (www.skitrab.com)

Your Overall SEO Position

www.elanskis.com

6 out of 53 Ski Manufacturers

Check out the 4 Key SEO areas below which make up this score

1 DOMAIN AUTHORITY

Domain authority is the overall score of your website's rank and influence over the internet. This metric is on a scale from 0 to 100, 0 being the worst and 100 the best.

Low domain authority can be a result of weak online marketing and may cause lower search rankings comparing to other similar websites.

  • Your score: 44.5
  • Industry average: 28.5

smile YOUR DOMAIN AUTHORITY SCORE OF 44.5 IS GOOD.checkmark

Top industry leaders for Domain Authority

Company Domain Authority Domain Trust # of Backlinks Referring Domains Overall Rank
Elan
www.elanskis.com
39 50 1,852 44.5
Head 49 66 6,959 57.5
Skis Rossignol 41 60 5,775 50.5
Voelkl 44 57 2,214 50.5
Atomic Skis 43 56 4,431 49.5
Fischer 43 52 4,205 47.5
Scott 41 52 7,794 46.5

If you need help with your Domain Authority, take advantage of our 1 hour free consultation.

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2 Search Visibility

Search visibility is DIT internal metric, based on amount of traffic that you receive from search engines and number of keywords your website is successfully ranked for.

Low search visibility can be result of complex issues like: weak content marketing strategy, weak website SEO optimization and low domain authority.

Note. We are using US database by default, so if your primary market is not USA then data can be not 100% accurate, but we can provide better numbers by request.

  • Your score: 1.88
  • Industry average: 6.4

smile YOUR DOMAIN AUTHORITY SCORE OF 1.88 NEEDS IMPROVEMENT.Thumb Down

Top industry leaders for Search Visibility

Company Organic Keywords Organic Traffic Organic Cost Adwords Keywords Adwords Traffic Adwords Cost Database used Overall Rank
Elan
www.elanskis.com
2,181 2,501 1,677 0 0 0 us 1.88
Salomon Group 35,983 188,362 154,934 2,465 7,844 5,982 us 93.3
Black Diamond Equipment 39,493 166,429 137,883 1,056 6,259 4,639 us 80.92
Scott 24,583 109,165 199,609 1 0 0 us 50.05
Skis Rossignol 16,842 43,369 37,007 0 0 0 us 20.13
Head 13,431 39,774 32,741 49 110 18 us 17.43
Atomic Skis 8,470 22,945 22,319 0 0 0 us 10.64

If you need hellp with your Search Visibility, take advantage of our 1 hour free consultation.

Click here to schedule a time

3 On-Page Optimization

'On-Page SEO' is the overall score of internal search engine optimization. You can directly control this metric, as it deals with technical things inside your website. It’s things like how you structure your website navigation, what keywords you are using in page titles, if you have any errors on page, how fast it loads, etc. We are using 14 different metrics to come up with this score

Low On Page SEO score can be result of technical website issues and low optimization. It can cause a problems with search engines indexation so that visitors will not be able to find your site and your great content or products.

  • Your score: 68
  • Industry average: 51

smile YOUR DOMAIN AUTHORITY SCORE OF 68 IS GOOD.checkmark

Top industry leaders for On-Page Optimization

Company Page Title Meta Description Heading 1 #1 Heading 1 #2 Heading 2 Word Count Desktop Load Speed Overall Rank
Elan
www.elanskis.com
Not clear Passed Not passed Passed Passed Passed 64 68
ZAG Passed Passed Passed Passed Passed Passed 73 95
Atomic Skis Passed Passed Passed Passed Passed Passed 55 91
Hart Skis Passed Passed Passed Passed Passed Not passed 85 87
4FRNT Skis Inc. Not clear Passed Passed Passed Passed Passed 59 82
Hagan Ski Passed Passed Not passed Passed Passed Passed 79 81
Ronning Treski Passed Passed Passed Not passed Passed Passed 72 79

If you need hellp with your On-Page Optimization, take advantage of our 1 hour free consultation.

Click here to schedule a time

4 Mobile Optimization

Mobile friendliness becomes essential for any business nowadays. An increasing proportion of clients are using mobile devices to interact with a brands and to make purchases. So having mobile devices optimized website becomes necessary for success!

  • Your score: 78
  • Industry average: 70

smile YOUR DOMAIN AUTHORITY SCORE OF 78 IS AVERAGE.

Top industry leaders for Mobile Optimization

Company Mobile Friendly Score Mobile Speed Score Overall Rank
Elan
www.elanskis.com
93 63 78
Reine Deer 89 87 88
YOKO 100 72 86
Hart Skis 100 70 85
The Faction Collective 99 69 84
Icelantic Skis 99 68 84
Moment Skis 99 67 83

If you need hellp with your Mobile Optimization, take advantage of our 1 hour free consultation.

Click here to schedule a time
Want to see more Metrics?

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SEO Research - Ski Brands

Find out how you compare to the top ski manufacturers

Click on the column headings below to filter and sort the table. In addition, click on the Company Name to get additional metrics for each company.

Company Off-page SEO Search Visibility On-page SEO Mobile Readiness Design Score Overall Rank
Head 57.5 17.43 55 76 7 63
Skis Rossignol 50.5 20.13 53 78 7 60
Voelkl 50.5 0.21 59 55 5 55
Atomic Skis 49.5 10.64 91 77 6 72
Fischer 47.5 6.62 67 75 7 63
Scott 46.5 50.05 58 64 6 56
Dynastar 46 1.88 77 72 8 65
Salomon Group 46 93.3 72 59 7 59
Blizzard Sport 44.5 3.66 57 61 8 54
Elan 44.5 1.88 68 78 6 63
Black Diamond Equipment 41.5 80.92 77 76 7 65
Madshus 41.5 0.82 78 68 4 63
Stoeckli 41.5 2.01 73 71 6 62
Line Skis 40 6.41 59 61 6 53
K2 Sports 38.5 6.92 51 65 7 52
Kneissl 37.5 0.07 67 81 6 62
Skitrab 35 0.13 52 38 5 41
Nordica 33.5 1.51 40 63 6 46
Armada Skis 32 9.13 63 68 7 54
Movement Skis 30.5 0.31 34 68 8 44
Extrem Skis 29.5 0.13 54 46 7 43
The Faction Collective 29 3.2 67 84 8 60
Hagan Ski 28 0.09 81 81 7 63
INDIGO - Schwabe & Baer Entwicklungs 27.5 0 44 66 7 46
Liberty Skis 26.5 2.31 40 60 7 42
DPS Skis 26 3.25 51 51 6 43
Majesty 25.5 0.05 63 65 6 51
Ogasaka 25.5 0 56 50 2 44
Black Crows 25 2.54 57 74 6 52
Icelantic Skis 25 2.62 60 84 6 56
ZAG 25 0.5 95 79 6 66
Asnes Skis 23.5 0.02 51 66 6 47
ON3P Skis 23.5 0.97 76 82 7 60
Wagner Custom 23.5 1.91 60 78 7 54
4FRNT Skis Inc. 22.5 2.85 82 76 8 60
Kaestle Ski 22 0 71 66 7 53
Moment Skis 22 1.46 47 83 6 51
Volant ski 21.5 0.08 57 78 5 52
Meier Skis 21 1.12 76 82 7 60
Bohme Skis 20.5 0.01 56 51 7 42
Hart Skis 20.5 0.11 87 85 5 64
RMU Skis 20 0.32 50 80 7 50
Peltonen 18.5 0.04 65 59 5 47
YOKO 17 0.01 48 86 3 50
Coalition Snow 16 1.13 74 78 7 56
Stereo Skis 15 0.13 46 70 7 43
Sego Ski Co. 14.5 0.22 77 77 7 56
Whitedot 13.5 0.24 69 83 7 55
Forest Skis 13 0.13 47 76 5 45
SGN Skis AS 9 0.06 76 75 7 53
Ronning Treski 5 0.03 79 73 6 52
Reine Deer 3.5 0 44 88 2 45
Board2Ski - Bartzon BV 0 0 53 69 6 41

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